The GPT Group is inviting retailers to be part of its $300 million Highpoint shopping centre development located in Melbourne’s West.

It has released an integrated collection of digital and traditional leasing materials including a leasing magazine, microsite, iPad application and themed leasing suite.

Bruce Sedgwick, The GPT Group’s project director, development leasing, said the iPads will be used to display the cohesive package of leasing materials to prospective retailers in meetings with the Highpoint leasing team.

“Using iPads is a novel way to showcase the development and reflects Highpoint’s focus on technology. This focus is also evident on the leasing microsite that makes full use of the advantages of digital technology and provides an interactive experience that simultaneously builds on the contents of the physical leasing magazine,” he said.

The materials provide retailers with everything they need to know about the development and showcase the benefits of being part of the growing offering, encompassing the West’s first David Jones, new Woolworths and fresh food market and over 100 new retailers in the Centre.

The microsite also allows retailers to view architectural fly-throughs of the proposed development and includes a tri-level interactive floor-plan that complements the physical floor-plan available in the leasing magazine. An up-to-date news feed also facilitates communication between Highpoint and retailers by allowing them to keep abreast of the development as it progresses.

This multi-layered suite of leasing materials has been purposely designed to provide a comprehensive and interactive overview of the Highpoint development in a variety of different mediums that are all easily accessible.

“On their own, the magazine, microsite and leasing suite provide prospective retailers with all they need to know about the Highpoint development. Collectively however, the materials provide a rich and exciting experience that engages all of the users sensory channels,” Sedgwick said.

Highpoint shopping centre is expected to be completed in 2013.