A new website for socially conscious shoppers, eShopGiver has launched today, just in time for Christmas. The new site allows shoppers to donate up to 25 per cent of their purchases to community projects worldwide at no extra cost. 

Users simply log on and choose from a wide range of shopping categories including babies and toddlers, food and drink, clothing and fashion, health and beauty, electronics, sports & fitness and gifts. They then purchase the item and the donation is made automatically. 

There are over 250 well known Australian and international brand partners already on board including ASOS, Bellabox, Bonds, Cellarmasters, Coles, Colette Hayman, Ecoya, General Pants, Hello Fresh, Interflora, Kathmandu, L’Occitane, Metalicus, Oakley, OnePiece, Rebel Sports, StrawberryNet.com and Superdry.

eShopGiver is the sister site to the already highly successful TravelGiver, which works in the same way but with travel booking partners instead of retail brands. Since its official launch in August 2013, TravelGiver has helped hundreds oftravellers book anything from local flights to international holidays and has expanded from 40 projects in four countries to over 300 in 50 countries, giving travellers a greater choice of where their money goes. 

Both eShopGiver and TravelGiver are the brainchild of entrepreneur Kimi Anderson. A keen traveller with a passion for philanthropy, Anderson spent the last twelve years working in the hospitality and tourism industry for global brands including Best Western Australasia, before deciding to set up her own business to combine her love of travel and giving.

Anderson explains: “When I set up TravelGiver a year ago, my aim was to use my business experience and skills to help community projects around the world to raise awareness and generate much needed funds. By extending this to shopping, we can help to raise even more funds for these projects and it’s as simple as a click of a mouse to give this Christmas.”

Source: eShopGiver media release.