All the way from Ciao UK, Microsoft’s comparison shopping site in the UK, Tom Hyde has been appointed as head of sales at Getprice.

As head of sales, Hyde will be responsible for driving Getprice’s retailer acquisition strategy and overseeing the management of Getprice’s retailer accounts.

“As Australia’s e-commerce market continues to boom, it’s important for retailers to market their products effectively in order to reach consumers at the right time of the purchasing process,” Matt Rigney, Getprice general manager, said.

“What Tom brings to Getprice is valuable international online retail experience. During his time at Ciao UK, Tom was responsible for recruiting the UK’s largest retailers and implementing their products onto the Ciao UK platform.”

At Ciao UK, Hyde led the UK e-commerce team in signing large scale retailers to Ciao UK. Hyde also played a key role in the company’s integration with Microsoft after the software giant acquired the company.

 “Now is the perfect time to be joining the market leader in online comparison shopping as the Australian e-commerce market has started to mature and consumers are taking advantage of the savings they can make online,” Hyde said.

“Getprice has a solid, innovative vision and it’s great to be part of the team that will lead this great site in realising its vision. There is a lot of opportunity for me to bring what I learned from the UK e-commerce market here and I look forward to continuing the strong momentum Getprice has established in the market.”