Parent company Gap Inc has opened its first Old Navy store in Japan, the first store outside of North America.
Old Navy made its debut at the DiverCity Tokyo Plaza complex in Odaiba, a popular tourist hub.
“We are pleased Gap Inc.’s largest brand – Old Navy – now has a store in Japan, one of our most important markets,” said Stephen Sunnucks, president, International, Gap Inc. “Since 1995, we’ve grown to more than 150 Gap and Banana Republic stores in Japan, and we’re excited to build on our global growth momentum with the introduction of Old Navy to this market.”
This Old Navy store in Japan features the same fun, energizing shopping environment the brand is known for in North America. The store offers its signature men’s, women’s, children’s and babies’ clothing and accessories, selected to appeal to customers in Japan.
“With the marketing mantra of ‘Come Fun, Come All,’ Old Navy delivers everyday American fashion with broad appeal,” said Sunnucks. “We see strong growth opportunity for Old Navy internationally.”
This store opening comes on the heels of the announcement of Stefan Larsson as global brand president for Old Navy. Larsson will join the company in October.
Since 2007, Gap Inc. has been taking its brands to new markets through its franchise, online and company-operated store channels, with the goal of growing the share of its revenue from online and international businesses to 30 perc ent by the end of 2013.