As part of its international expansion, Gap [Inc] is bringing its brand to Australia.
Gap has signed a franchise agreement with Brand Republic, a subsidiary of Busby Holdings Australia, for exclusive rights to operate Gap brand stores in Australia. The franchise business is a key part of Gap’s global business strategy.
“With Australia, we’re extending our international presence to a whole new continent,” said Stefan Laban, vice president of Strategic Alliances for Gap.
“The country has a strong retail sector and an underserved market of consumers who appreciate the casual, American style that Gap represents. We’re confident that we have the right partner to help us bring Gap to consumers in Australia, given their success bringing other international brands to the Australian marketplace.”
The first Gap store is expected to open at Chadstone in Melbourne within the next few months. Gap has more than 130 franchise stores in 20 countries in Asia, Europe, Latin America and the Middle East.