This year Flash Graphics was chosen by Heinemann, one of the world’s largest travel

retailers, to provide innovative graphic display solutions for its Sydney International Airport


Heinemann’s brief to Flash Graphics was to match the high-end look that they were

renowned for throughout Europe.

The installation of Flash’s custom Tuffline LED light boxes with dye sublimated stretch

fabric graphics has provided Heinemann’s visual merchandising team the flexibility to

install interchange and replace graphics quickly and easily.

Britta Neu, Heinemann’s trade marketing manager, says, ‘Flash Graphics LED light boxes

have had a powerful impact on the quality of our graphic displays resulting in a visual

impactful shopping experience.

Matt Horn, Flash’s project manager says, ‘Light box messaging means clients no longer

need to rely on in-store lighting fixtures for their graphic displays. They now have the ability

to easily manage the changing needs of their displays on a day-to-day basis, while

dramatically reducing costs’.

So far Flash Graphics has provided over 80 units to Heinemann with more installations in

the pipeline.

Light boxes have long played an important role in creating retail theatre. Light boxes

manufactured by Flash at their factory in Marrickville, NSW are extremely bright, evenly lit,

and can be custom made to almost any size.

About Flash Graphics

Established in 1986, Flash Graphics has production facilities in Sydney, Brisbane and

Canberra and is part of a global network with associated offices in Hong Kong, Tokyo, Los

Angeles, New York, London, and other locations worldwide. Flash directly employs more

than 40 staff and has twice been nominated as one of Australia’s top 100, fastest growing