Stockland has introduced its new campaign, Fashion Locker, designed to help customers discover the latest autumn/winter trends across its three retail centres: Stockland Balgowlah, Stockland Merrylands and Stockland Wetherill Park.
Fashion Locker will offer customers inspirational fashion content both digitally and in-centre with outfits digitally illustrated by Kimberly Engwicht from K-Rae Designs. The Fashion Locker will be featured across the three centres with plenty of free and ticketed events to get customers up to speed on all the latest fashion trends for the season ahead.
As part of the campaign, local fashion influencers will also be holding exclusive events to guide customers through their top five looks from a selection of fashion retailers.
Stockland general manager for commercial property marketing, Brooke Lee said, “Fashion Locker is an exciting initiative that will be a place for customers to learn about the new trends for the season and look for some fresh new pieces to include in their wardrobes.
“We are excited to partner with indigenous artist, K-Rae Designs, to create exclusive opportunities for our customers to experiment with new looks. Several influencers and on-site brands will also host pop-up events over the coming weeks to bring the activation to life and showcase the best looks of the season.”
Stockland is giving customers the opportunity to win a $1,000 shopping spree and an original artwork by K-Rae Designs, by simply spending $120 in the centre to go into the draw.