In an Australian-first, D2C sleep company, Emma Sleep, will open the doors to the ultimate sleep experience, the Emma Sleep Hotel, to educate Australians on the importance of sleep.

Running from 22 May to 26 June, 2023 at the recently refurbished The Strand Hotel in Darlinghurst, the Emma Sleep Hotel is a complete takeover and will include 10 customer Sleep zzZ-uites uniquely designed by Emma’s sleep experts and psychologists to cater to different types of sleepers. Guests will be greeted at entry by a Snoreman, before heading to the hotel’s Rest-ception Desk for a 2pm tuck-in.

Independent research by Emma Sleep found that on average, Australians are missing out on at least 36 minutes every night of critical snooze time, or the equivalent of 200 hours each year.

Emma Global resident snooze-ologist, Emma Merritt said, “At Emma, we’re committed to helping millions of Australians unlock their sleep potential. The Emma Sleep Hotel aims to provide guests the opportunity to learn how they can improve their sleep quality, all while having a little rest and relaxation.”

Room designs include the Emma Platinum zzZ-uites, built to provide the optimal sleeping environment for back support and restless sleepers. Guests will be treated to Emma’s most-premium product available in Australia, the Emma Zero Gravity Mattress, built with AirGrid technology for a weightless, undisturbed sleep. It’s Emma’s most breathable mattress available with superior thermoregulation and airflow.

“Temperature is one of the most important factors when it comes to sleep. Not only does a decrease in your body’s core temperature signal to the brain that you are ready to sleep, it’s vital to achieving the deep sleep phase that serves repairing and restorative functions necessary to ensure you awaken your best each day,” Merritt said.

Each room will feature elements that educate guests on ways to best set themselves up for the ultimate snooze including sleep assistance packs, evening turndown service, and a room service menu that includes items such as a guided meditation or bedtime story. In addition, prior to tuck-in, guests will be taken through a Pillow Pairingsession where they will be matched with the ideal pillow to suit their sleeping position and needs.

Emma Sleep country head for Australia and New Zealand, Simon Baumgarten said, “At Emma, we know how Australians like to rest their heads at night and have invested tens of millions of dollars in ensuring our products are engineered to improve sleep. Since launching in the Australian market in 2019 and selling more than six million mattresses globally, we’ve conducted scientific research and adapted our local products so that they are specifically designed for Australian sleepers.”

Emma Sleep is offering the chance to win a weekend for two at the hotel, valued at more than $2,000. The Emma Experience includes a two-night stay in one of the custom zzZ-uitess, a $200 voucher to spend at the hotel bar, an in-room goodie bag, and a one-on-one session with Emma’s Snooze-ologist to assess their sleep habits.