At a time when we’re constantly discussing the need to innovate and create experiences in-store, even lottery ticket retailers are getting on board.

A first for the lottery industry in Australia, The Lott by Golden Casket’s new concept store has been unveiled at Brisbane’s Westfield Chermside and is fitted out with touch screens and a concierge service.

The Lott spokesperson Elissa Lewis said the space, created in conjunction with newsagent franchise Nextra, integrates technology into the customer experience and challenges customers to dream.


“The retail concept outlet features immersive technology with a 4.8 metre-long projector wall for displaying lottery dreams, interactive click-and-collect screens where customers can learn about lottery games and place a personalised QuickPick order, and a concierge service to ensure customers have everything they need,” she said.

“We’ve created a unique retail environment for lottery customers that has only been possible through close collaboration with the team at Nextra Chermside. It’s exciting to officially open our retail concept outlet as part of the extensive development of Westfield Chermside.”

In other news: it’s all about in-store

Our site is all about in-store experiences this week. We have futurist Anders Sorman-Nilsson discussing how retailers can survive in the future and contributor Prashant Chaturvedi describing the digital experiences bricks and mortar retailers will need to introduce.

Then there’s the survey that found—shock horror—young people actually prefer shopping in-store rather than online. See more baffling stats about teenagers here.

Plus a look at the penalty rates debate and secrets of a wholesaler celebrating 25 years in business. Flair Gifts has lots of wisdom to share, so check that out here.


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