As a leader in the retail and point of sale space, EDA Australasia (EDA), is at the forefront of innovation for the latest technologies and industry trends. EDA delivers high quality production and cost control across the entire supply chain – from concept and design through to installation. Through owning manufacturing facilities in Asia and domestically here in Australia, EDA offers unrivaled consistency and complete quality control for its clients. 

Recently, EDA has bolstered its leadership team to build on the company’s further expansion into the Asian market. Meet Managing Director John Atwill and newly appointed Chief Operating Officer John Kerby, and discover how they will be driving this exciting phase of new growth and expansion. 

As the owner and Managing Director of EDA Australasia, John Atwill has over 30 year’s experience in award-winning point of sale and retail merchandising solutions.

John is currently enjoying harnessing EDA’s strong knowledge and reputation in Australia to expand into the overseas market. “Expanding into Asia was a natural evolution for the company following the success of our new office in Shanghai last year,” said John.  

“Part of our continued success is due to our ability to deliver comprehensive tailor-made solutions to retailers and brands, enabling us to maintain long-standing partnerships across a diverse range of industries and companies. As a full service company, EDA is truly a one-stop shop for global brands delivering unrivaled consistency and complete quality control,” added John. 

EDA has recently appointed John Kerby to the role of Chief Operating Officer. John brings to the role extensive experience in helping companies navigate successfully through a period of growth, which EDA is currently undertaking. 

His background is primarily in the manufacturing sector, having worked with leading niche corporations including well-known Australian transport company, Custom Coaches. John will play a lead role in the management of the EDA team and the implementation of EDA’s vision to become a major force in POS in Australia and throughout Asia. “My major focus for EDA is to take advantage of the big opportunities in the market and expand our product offering into Asia. We are planning a number of innovative projects which I’m eager to bring to life,” added John. 

EDA’s expertise spans the beauty, fragrance, health, alcohol and technology sectors, with long term partnerships with premium global brands, such as Coty, L’Oreal, Procter & Gamble, Moet & Hennessy, Wesfarmers and the Coles Group. EDA is at the forefront of conversations around holistic retail marketing, with its expertise in delivering the right in-store environment and shaping retail to influence the mindset of shoppers, leading to great commercial outcomes for all different types of companies.

For more information visit the EDA Australasia website:

John Atwill

John Kerby

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