Eastland’s Spring Shopping Weekend is now underway, encouraging customers to be bold and playful while enjoying a program of events.
The Spring Shopping Weekend runs until Sunday 29 of October, where shoppers can enjoy fashion and colour at The Hue Studio. Expert stylists and make-up artists are hosting personal one-on-one sessions helping customers curate their own personalised fashion and beauty looks.
There will also be on-the-spot prizes from Strike Holey Moley, Ben & Jerry’s and Gelatissimo. Customers can also use Eastland’s new Colour Analysis Tool to perfect their palette and shop with purpose.
The Colour Analysis Tool, known as ‘My Perfect Palette’ is a playful way to help shoppers select items based on their complimentary colour to add to their wardrobe this season.
Powered by TensorFlow, ‘My Perfect Palette’ uses machine learning technology to create an interactive shopping experience for shoppers after they simply scan a QR code and upload a selfie.
Eastland has engaged Melbourne celebrity stylist, Lana Wilkinson to share her take on trends, tips, and top picks for the season which will be on display throughout the shopping centre.
“The art of colour-matching and deciding which colour suits you can be a difficult world to navigate,” she said.
“I believe there’s real power in season-inspired dressing and picking pieces that not only flatter your skin tone and complexion but give shoppers the comfort and confidence to be themselves. It’s so exciting to see Eastland provide customers with a tool to embrace colour and express themselves.”
Eastland is offering a $1,000 prize pack to customers who tag themselves in their new colourful look at the Hue Studio.
Eastland general manager, Greg Balmforth said, “At Eastland, we’re thrilled to unveil our Spring Shopping Weekend, a celebration of style, innovation, and purposeful shopping. With celebrity stylist Lana Wilkinson’s fashion inspiration and our cutting-edge ‘My Perfect Palette’ Colour Analysis Tool, we’re dedicated to making your Spring shopping experience an unforgettable one.”
Shoppers will also receive a $50 gift card towards their summer wardrobe when spending $150 or more in-centre during the Shopping weekend.
Feature image: Melbourne celebrity stylist, Lana Wilkinson unveiling the activation at the centre.