National franchisor BSR Australia has rolled out its national gift card program for both the Betta Electrical and Chandlers retail brands well in time for the traditional Christmas trading rush.
The program will allow customers to purchase an amount on a gift card, which can then be spent by the recipient at Group retailers around Australia.
The company has partnered with service provider Retail Decisions, which was appointed following extensive research by BSR Group management.
“Our gift card program means BSR Group retailers now have access to a market, which is worth more than $1 billion in Australia each year,” says BSR Australia general manager Ian Brown.
“This is an exciting step for our company, ensuring our group retailers remain in touch with our consumers’ demands.
“Management and retailers are unanimously excited our loyal customers now have a simple and convenient option when it comes to buying electrical gifts.”
The introduction of the national gift card program is a revolutionary step for BSR Group members, who had previously operated their own store-specific paper gift vouchers.
The new cards will also reduce the risk of fraud, which can be problematic when using paper gift vouchers. Gift cards will arrive in stores from November.