The country’s top three pizza companies – Pizza Hut, Eagle Boys and Domino’s – over recent years have been competing on the size of their pizzas. And to prove its pizza's are the best, Domino’s Pizza has launched the Square Puff Pizza.

“Our new Square Puff pizza is all about giving customers a full size, bigger pizza on our most indulgent Square Puff pastry crust topped with premium quality ingredients,” Domino’s CEO Don Meij said.

Meij also said the company is trying to give customers what they want.

“Our customers expect great value from us and we are committed to continuing to offer fantastic products at a great price. However, at the same time we want to push the boundaries and give customers a unique product packed pull of premium quality ingredients which still offers value.”

Over the past 18 months Domino’s menu has undergone a transformation, from the launch of the Good Choice Range and Oven Baked Sandwiches to the revamp of their Supreme pizza and introduction of a new tomato sauce with 40 per cent more herbs and a little zing.

As part of the Square Puff promotion Domino’s is also launching a new pizza, the Double Beef and Bacon with 100% Aussie ground beef, real rasher bacon and pepperoni finished off with American-style mustard and mozzarella cheese.