Melbourne-based Diversified Exhibitions has opened the doors of its Sydney office and appointed Danielle Fischer as exhibition director, marking a new phase in the company’s growth and development.

Fischer, formerly group manager of dmg world media’s flagship event, designEx, will head up the Sydney office. Her first project will be the launch of a new exhibition targeting the hotel and hospitality industry.

This follows Diversified’s recent acquisition of the Restaurant shows from Single Market Events. The launch of this new hotel sector exhibition will further consolidate the company’s portfolio of 10 food, catering and hospitality related events, spearheaded by Fine Food and Good Food & Wine Show.

“Opening our Sydney office reflects the considerable growth Diversified is currently undergoing, and enables us to more effectively meet customer demands,” said Matthew Pearce, managing director, Diversified Exhibitions.

“Danielle has extensive experience in the exhibition sector and brings a depth of knowledge and ability which will enable us to drive future business expansion.”

Prior to her four years managing Designex for dmg world media, Fischer spent four years running the Hotel & Gaming Expo for AHA NSW. Her career started 17 years ago with the gift trade fairs, then owned by Thomson World Trade Exhibitions, before she moved into international conference organisation.

Diversified’s Sydney office is located at Suite 1302, World Square Commercial Suites, 87-89 Liverpool Street, Sydney, NSW.