Australian retail intelligence specialist Beonic has signed a three-year distribution agreement with Hills Industries, which will increase sales and support for its people counting technology.

The direct alarm supplies division of Hills’ Electronic Security and Entertainment Group will offer the Beonic Traffic Pro people counting system to its business partners in Australia and New Zealand. Traffic Pro is an advanced people counting system that is used by retailers, shopping centres and public facilities throughout Australia and overseas.

The distribution agreement with Hills Industries will increase the number of companies selling the Traffic Pro system. Hills expects as many as 200 of its more than 3000 business partners to sell Traffic Pro. The company will also train its own staff to support the product in both Australia and New Zealand.

Hills Industries Electronic Security general manager of direct alarm supplies, Gabriel Daher, says Beonic has leading edge technology in its sector.

“The Hills Electronics Group searches the world for this type of technology, so it’s very nice to discover it in our own backyard,” he says.

“The main benefit is that Beonic has been able to take a complex application and simplify the whole installation process which benefits distributors, integrators and end users alike. Traffic Pro has good synergy with our market and product direction.”

Daher says it would be exciting to integrate advanced people management technology from Beonic into more traditional access control systems.

“I believe end users will benefit from the increased functionality and information Beonic-enabled access control systems could provide.”

Beonic CEO Peter Cohen says the Hills Industries partnership would rapidly grow Traffic Pro’s installed base. “We expect it to more than triple the number of Traffic Pro sites in the next few years.
“Together, we have so much more to offer existing customers as Hills specialises in many other areas such as video surveillance, access control, car park, security, PA and entertainment systems.

“The new distribution agreement will also allow Beonic to get some soon-to-be-released products into the marketplace more quickly. Beonic innovation combined with Hills distribution reach is the perfect business synergy. This relationship really works well with the larger projects that require systems that are fully integrated using turn-key type products such as ours,” adds Cohen.

“Hills is offering support through a nationwide and New Zealand distribution agreement. To date, we have missed out on sales because we simply can’t be in all places at once. Hills is training its staff and resellers to support Traffic Pro, so it will extend our reach and improve support for existing and new customers.

“With Hills taking on distribution of Traffic Pro, Beonic can focus its resources on selling its Traffic Insight system, which is a higher-end enterprise solution aimed at customers wanting integrated solutions such as queuing and behaviour management systems,” says Cohen.