David Jones has announced that stage one of its new flagship Bourke Street CBD store will open on 28 November 2009.
More than 1850 brands will be available at the store and will feature 746 department store exclusive brands including 80 new Australian and international brands not previously available.
David Jones CEO Mark McInnes said he was very excited about the opening of the new flagship store in time for Christmas.
“The timing of the opening of stage one of our new Bourke Street store will cement our position as the leading Christmas gift giving retail destination in Melbourne,” he said.
“Not only will it bring to Melbourne an unprecedented portfolio of department store exclusive brands but also an additional 30 per cent selling space compared to this time last year, in a brand new contemporary environment.”
The new store will feature a footwear department including a 166 per cent increase in floor space in the women’s shoe department and more than 100 brands of women’s shoes; a new accessories hall including an exclusive international ‘designer Avenue’; a new cosmetics hall; a brand new intimate apparel floor with 81 per cent more selling space and a greater range of department store exclusive brands, and three new floors of menswear and men’s accessories, with total selling space to increase by 77 per cent.
“Completion of the final stage of our new Bourke Street store is planned for mid 2010 and will deliver to the people of Melbourne, a pre-eminent department store on par with the world’s best, housing the broadest and best range of national and international brands all under one roof with direct access to Bourke Street Mall,” said McInnes.
“Our company has tremendous growth opportunity in the Melbourne metropolitan market. The opening of stage one of our new flagship Bourke Street CBD store is testament to this. We have invested millions of dollars and engaged more than 2000 construction workers to provide the people of Melbourne with the best gift giving destination (with something for everyone) in time for Christmas 2009.”