Country Road has opened a new store in the coastal town of Lorne in regional Victoria, showcasing an extensive range of products, including womenswear, menswear, childrenswear and homewares ranges.

Situated amid the coastal scenery and picturesque landscapes that Lorne is renowned for, the new Country Road store is designed to reflect a beach kiosk experience, with a sizeable deck for patrons to relax, umbrellas and inviting deck chairs facing the ocean.

Country Road managing director, Elle Roseby said, “We are excited to bring Country Road’s signature style to Lorne, a location renowned for its natural beauty and relaxed, coastal lifestyle. In keeping with its surroundings, the store embraces natural sisal flooring, warm timbers and fixtures that incorporate recycled materials. We look forward to welcoming the local community and holiday makers alike.”

Demonstrating a commitment to responsible design, the store incorporates fixtures such as energy efficient lighting design, fitting room hooks made using post-consumer plastic waste, fitting room curtains made using recycled polyester and child seating crafted from pre-loved plastic toys. 

Country Road Lorne is located at 15/148-170 Mountjoy Parade, Lorne VIC, 3232.