Coles customers have turned out in droves to support Friday’s fundraising event, raising $4,870,889 for the Victorian Bushfire Appeal Fund.
Coles, BiLo and Coles online stores nationally donated all profits from last Friday’s trading to aid the bushfire victims.
When added to its existing $260,000 of food and grocery relief, Coles’ total donation to the bushfire victims now exceeds five million dollars.
Coles customers have also continued their direct donations to the Bushfire Appeal through checkout registers, with total donations now at over $3.4 million.