Coles is celebrating the 2010 Fair Trade Fortnight by expanding its market-leading Fairtrade Certified product range. It will launch eight new high-quality Fairtrade Certified tea and coffee house brand products in stores this June.
The new lines have been developed to the same high standards as the Coles Finest Ethiopian coffee blend, a Fairtrade Certified blend that has been winning praise from customers and coffee experts for over two years.
Coles house brand product manager George Gekas developed the new Coles house brand tea and coffee products. Gekas said Coles has been committed to the Fairtrade movement for a number of years now, and he has seen first-hand how the system makes a difference to growers.
“Our new Coles Fairtrade Certified tea and coffee products are benefiting growers in Tanzania, India, Ethiopia, Sumatra, Papua New Guinea and Peru. It’s been gratifying to see the impact that Fairtrade can have on families in these communities,” said Gekas.
“Customers can buy Coles Fairtrade Certified products knowing that they are helping to deliver access to better healthcare and education for children in these regions, and better financial security for tea and coffee growers.”
Coles’ new Fairtrade Certified tea and coffee ranges will be available in selected stores from June.