Coles’ Down Down campaign that has been winning over customers is expanding in its Coles Express stores.
The new campaign across over 600 Coles Express sites nationally, includes 33 new products being added to Down Down, an additional 24 new shelf
specials, as well as a wide range of multi-buys – adding to over 1,000 health and beauty products that were discounted by at least 10 per cent in April.
“At Coles Express we listened carefully to our customers and set ourselves an operational challenge – to deliver supermarket prices in the convenience store format,” said Peter Short, Coles Express general manager.
“We have met this challenge and have launched our largest discounting campaign ever.”
Products that will introduced to Down Down, include 1kg Coles white plain flour that is being discounted by 37 per cent to 95 cents and 750ml Coles Canola Oil down 32 per cent from its original price to $2.25.
Down Down first launched at Coles Express in January, which saw its Coles Brand bread discounted to $2.30 and its 2-litre milk sell for $2.
“Australian families can be sure if they are following the Big Red Hand to Coles Express, they are going to save time and money,” Short said.