By Aimee Chanthadavong

Continuing to remain competitive, Coles has reduced the prices of hundreds of health and beauty products.

Jon Church, Coles consumer spokesperson, told Retailbiz that this is just one way for the giant retailer to win over its customers this spring.

“Coles sees the price reductions as am investment in hope that we will sell more products,” he said.

As part of the latest phase of its ‘Down Down’ campaign to lower the cost of customers’ everyday shopping, more than 500 prices on products from soap and shampoo to toothpaste and vitamins have been permanently cut.

Prices across the entire health and beauty department have fallen by an average of almost 10 per cent with hundreds of everyday products. Popular brands are featured including Listerine, Colgate, Nivea, Gillette, Elastoplast, Panadol, Loreal and Swisse vitamins.

The Coles ‘Down Down’ price campaign lowers prices permanently on the products customers buy most across the store.