Customers who buy a Take Home Pack from Cold Rock Ice Creamery throughout July will go into the draw to win a Queensland beach holiday as part of a national winter promotion launched last week.
The ice cream chain, owned by Melbourne-based Franchised Food Company (FFCo) is giving away a trip to the Capricorn Coast for four people including five nights at 4.5 star Seaspray Resort, transfers and a secret Cold Rock ‘surprise’. Customers who purchase any size Take Home Pack of ice cream throughout the month are eligible to enter the draw.
The competition will be supported by radio advertising, in-store and online activity including regular updates on Facebook, Twitter and the Cold Rock website and a promotional video on the Cold Rock YouTube channel.
“This is a great opportunity to continue to raise the awareness and sales of our Take Home Packs, which can be enjoyed all year round no matter the weather,” FFCo marketing manager Clare McKeown says.
“Just like our in-store ice creams, our Take Home Packs allow customers to customise their ice creams with their choice of chocolates, lollies, nuts or fresh fruits. Take Home Packs can be enjoyed at home, at a party, at a friend’s house or in the car on your way home and of course even during winter.”
Customers can enter in-store or online and the winner will be announced on Thursday August 18.
“This competition is also part of our way of continuing to support Queensland following its summer of disasters and follows a donation made by all FFCo brands to the state’s flood appeal in January,” McKeown says.