Clothing is big business in the mass channel, as evidenced by Mix Apparel drastically increasing its ranging this week through Coles supermarkets. Mix is now in 50 new Coles outlets, bringing its total store count to 132, according to its own figures.

“Australian’s appreciate great value and the Mix Apparel range gives them just that," said Coles business category managerJames Lavdas. "Affordable fashion that is on trend, fantastic quality and easily accessible. We look forward to continuing to bring shoppers more clothing and accessories through the Mix range, both in-store and online over the coming seasons.”

The Mix range starts at only $4 and includes jeans, shirts, jumpsuits and baby clothing.