Breville already has Christmas on its mind with five consumer promotions running from October to January, all backed by an extensive print and TV campaign.
“Five different promotions in the space of four months shows how serious we are about supporting Christmas. They are all unique and will help generate sales for our retailers,” says Breville brand director, David Gubbin.
With the Breville New York, New York Promotion, consumers that purchase any Breville product can go into the draw to win a trip to the city that never sleeps. The prize includes two return flights, five nights accommodation and dinner in New York.
As part of the same promotion, if the shopper spends $99 or more they will also receive, by redemption, a box of Cookie Man cookies. This promotion starts on 1 November and close 31 December 2008.
For all the coffee lovers, Breville offers two separate consumer promotions. Consumers who purchase either the BES820 or 800ES and receive a free bonus BCG450 Conical Burr Grinder valued at RRP $184.95 along with a 1kg bag of Harris Columbian Coffee Beans valued at RRP $22.99.
The second coffee promotion will see consumers who purchase either the new BES250 or ESP8C espresso machines receive a bonus pack of Harris espresso 200g ground coffee valued at RRP $6.29. Both promotions run from 1 November to 31 December 2008.
In a cross promotion with award winning cook Maggie Beer, consumers who purchase the Professional 800 Collection grill, 800GR or ikon grill, BGR400 receive a bonus summer grilling pack. The pack, valued at RRP $22, includes a Maggie Beer ginger chili sauce, Maggie Beer cabernet sauce and a basting brush. The promotion starts on 1 December 2008 and closes 1 January 2009.
And finally, from 1 December 2008 to 31 January 2009, consumers can receive $30 cash back on the BBL800, Professional 800 Collection blender, $20 on the BBL600, ikon 600 blender and $10 cash back on the BBL550 ikon 550 blender.