Chatswood Chase Sydney has launched Spring/Summer 2014-15 with ‘Shop Your Happy’, a campaign which saw the Centre collaborate with Australian designers to create a customised visual merchandising display.
An installation featuring over 17 metre-long butterflies will be on display throughout the Centre. These stunning butterflies feature the hero prints from the new collections of Sass and Bide, Camilla, Carla Zampatti, Alannah Hill, Fleur Wood, Oroton and Willow to name just a few. This display will give customers an insight into the trends and colour palettes of the new season to enrich their everyday shopping journeys.
A fitting inspiration, butterfly motifs are an emerging trend for the season, from kaleidoscopic embroidery through to ethereal prints. It is an almost perfect metaphor for fashion, a celebration of change and renewal and there’s no better time for change than spring.
The new season looks featuring the hero prints will also be showcased alongside the matching butterflies, highlighting the best of the designers' SS14 collections.
Source: Chatswood Chase media release.