Since its establishment in December 2011, the company has been trading as Centre Retail Australia but it has announced its intention to rename itself as Federation Centres.
Chairman Bob Edgar said the name change has been selected to reflect the business.
“A federation respects the individuality of its parts but also has the strength of the wider group. That is what we are – a group of strategically sited individual centres that reflect the local communities to which we provide services – while benefiting from the strength of the parent organisation,” he said.
“Our proposal to become Federation Centres is much more than a simple name change. It also demonstrates the renewal actions taken by the organisation during the past year.”
The company currently awaits security holders’ approval. A notice of meeting for the extraordinary general meeting to be held on 22 January 2013 will be lodged with the Australian Securities Exchange.
Following approval, the new name of the group will be progressively incorporated into the branding of its centres.
“While the creation of a dynamic new brand is a significant step, pivotal to the new name is the use of the ribbon symbol. The ribbon signifies the delivery of a great centre experience and can be used in many creative ways,” Steven Sewell, managing director and CEO, said.
“Although the group will have a new name, our centres will retain their strong locality-based identities with our branding strategy designed to endorse and celebrate these local hero brands.”
“Looking ahead, Federation Centres will strive to lead our industry in the way we do business. We have a great opportunity to distinguish Federation Centres as a leading Australian centre manager. We want people to love their local shopping experience and we want our centres to be their favourite destination.”