French luxury Maison, Cartier, has confirmed the opening of a new Oceania flagship boutique in the heart of the Sydney CBD in Spring 2022.
The flagship will be located at the 388 George Street Pavilion Building, on the corner of King Street and George Street, occupying approximately 783 square metres on the ground floor and Level 1.
Cartier’s arrival at this location continues the momentum of the newly pedestrianised George Street becoming a major luxury precinct.
The property is owned and was developed by Brookfield Properties and Oxford Investa Property Partners (OIPP) as part of a $200 million transformation of the site that completed in November last year.
“After enjoying a longstanding presence in Australia for more than 45 years, the announcement of our new Oceania flagship marks a thrilling new chapter in the relationship between Cartier and Australians,” Cartier Oceania managing director, Alban du Mesnil said.
“The new Oceania flagship will merge Parisian elegance while paying tribute to Australia’s rich culture and natural beauty, featuring the savoir faire and style Cartier is renowned for around the world. We look forward to welcoming our clients and offering them a unique experience full of discovery.”
To celebrate the impending opening, Cartier has engaged Melbourne 3D artist Paul Milinski to animate the façade. Milinski will create a unique art installation, The Australian Dreamscapes, that will evolve quarterly until the boutique opens.
Brookfield Properties executive vice president and co-head, Danny Poljak said, “388 George Street continues to set new benchmarks for the Sydney CBD and we are delighted it will now provide an anchor point for the city’s new luxury retail precinct. Cartier is one of the world’s most prestigious luxury brands and realises our vision for the retail space of this development.”
OIPP fund manager, Nicole Quagliata added, “The addition of Cartier to 388 George Street continues to elevate the ground plane and pavilion, bringing outstanding tenant amenity, and solidifies the building as a premium retail destination for the Sydney CBD.”