Carla Zampatti has signed an exclusive agreement with David Jones. The deal provides that both the Carla Zampatti and Bianca Spender brands will become department store exclusive to David Jones.
The Carla Zampatti brand and the younger Bianca Spender fashion brands are available in 15 stand-alone stores throughout Australia as well as through department stores Myer and David Jones.
Both the Carla Zampatti and Bianca Spender brands will exit all Myer stores and become department store exclusive to David Jones as from Autumn/Winter 2010.
“Having been in the fashion industry for more than 40 years and having had a presence in both David Jones and Myer for many years, this is not a decision I have taken lightly,” explained Zampatti.
“However, over the last few years we have experienced a great deal of success in our David Jones stores, and this exclusivity agreement fits with our strategy of growth.
“David Jones has become a fashion destination within the Australian market. It offers the best national and international brands under one roof, it is committed to fashion retailing, it understands brands and has the management experience and track record of working with both Australian and international brands. I believe David Jones and its successful ‘Home of Brands’ strategy is best suited for the growth of the Carla Zampatti and Bianca Spender brands,” she said.
Designer Bianca Spender agreed, saying that David Jones gave them the opportunity for further growth and development.
“As our two brands are so distinct, it’s important our department store partner recognises and cultivates these differences,” she said.
“David Jones has given us the opportunity to further develop the Bianca Spender brand with dedicated spaces. This commitment, coupled with the natural fit between our brands, has us excited about the new growth potential.”
David Jones group general manager for apparel, cosmetics, accessories and footwear, Colette Garnsey said both brands would launch with the autumn/winter 2010 collections in February 2010.
“Over the past five years the Carla Zampatti brand has grown by 30 per cent within our stores and the Bianca Spender brand was added to our suite of brands in 2008. We believe that when these brands become department store exclusive to us there is enormous scope to continue to grow the brands further,” she said.