Melbourne’s Crown Casino has increased its retail portfolio with the opening of jewellery store Bulgari.

Designed by Bulgari’s in-house architects, the new store is the first in Australia to adopt a new Bulgari design concept celebrated with the recent opening of the Bulgari flagship store in Naples.

Upon entering the 73 square metres store, visitors will find an atmosphere inspired by classical museums, revised in a contemporary and sophisticated way.

The store is one of the first to incorporate special gold fixtures which are inspired by one of Bulgari’s iconic pieces: the Rossellini bag. Finished in two colours of gold, these fixtures add to the sophisticated environment.

Joining the Bulgari store at Crown will be Swiss watch maker OMEGA, making their Crown debut in November.

Existing Crown residents, Burberry and LK Jewellery will also unveil sparkling re-developed tenancies just in time for Christmas.