By Martin Vedris

BSR Australia, franchisor of the Betta Electrical and Chandlers stores, has signed three existing electrical retail stores into the Chandlers brand name.

The three north Queensland retailers, located in Atherton, Mareeba and Smithfield, are owned by Patsy and Rob McMahon and they will be re-launched as Chandlers stores this month.

“These stores are a great addition to the group and our well respected Chandlers brand,” said BSR Group general manager, Ian Brown.

“Not only do they give us increased market share in the growing north Queensland community but they offer us invaluable knowledge of the market through the McMahon family who has worked in the industry for more than 40 years.

“That kind of experience is priceless.”