Breville and The BSR Group, national franchisor of the Betta Electrical chain, have teamed up for a special Mother’s Day promotion.

Throughout the month of May, customers who purchase selected Breville products are eligible to receive a Betta Electrical Gift Card valued at up to $50, which they can redeem on any in-store product purchase.

BSR Group general manager Ian Brown said the promotion was a great opportunity for customers to not only buy a great gift for mum but to stretch their purchasing power.

“When our customers pick up a Breville product for their mother they can give her a second surprise with the Betta Electrical Gift Card – or perhaps they can reward themselves.”

The Breville range of household favourites includes irons, blenders, juicers, sandwich makers and more, and Brown said that exclusive promotions and giveaways were an excellent way of rewarding loyal customers.

“Building and rewarding customer loyalty is a top priority across all Betta Electrical stores,” he said.

The promotion is BSR Group’s second Mother’s Day promotion, following its Made of Honour movie ticket and holiday giveaway.