Over the next few months, Braun Australia and New Zealand (ANZ) will withdraw specific items from the household range in order to focus on male grooming products, female hair removal products and hand blenders.
Items to be deleted include irons, food processors, bench blenders, hand mixers and kettles. Braun key service agents will continue to support the full warranties and post sales repairs on these exit lines in line with all consumer obligations following the projected timing of the exit in July 2007.
This move reflects a new business decision between the global business management and Braun ANZ, to focus on and invest in delivering core business units, further driving the strong growth it has seen in recent years. Braun will continue to drive innovation leadership in premium shavers, epilators and hand blenders to deliver German engineering excellence to consumers.