Celebrating individuality, creativity and friendship, Bratz are back to take Australia by storm. After a brief hiatus in the local market, Australia’s favourite foursome – Yasmin, Sasha, Cloe, and Jade are back with new friend Raya, and will be available in several new ranges in select stores nationwide from mid next month.
.After a brief hiatus in the local market, Bratz are back to take Australia by storm. The four original Bratz dolls, Yasmin, Sasha, Cloe, and Jade are back with new friend Raya, and will be available in several new ranges in select stores nationwide from mid August 2015.
The new line of dolls, created by MGA Entertainment, offers a number of exciting ranges, including Hello My Name is Doll, #SelfieSnaps Doll, #Selfie Stick with Doll and Study Abroad Doll, plus more.
The new Bratz range will be launched in Australia by HeadStart International, and will be supported by a comprehensive marketing and PR campaign.
HeadStart’s Director, Andrew Hendy said: “We are thrilled to be launching the new Bratz range in Australia. The product has always been popular, and the Bratz experience of encouraging Aussie girls to celebrate diversity and embrace being themselves through creative play, is one we are proud to support.”
The Bratz dolls wouldn’t be Bratz of course without their diverse looks and their passion for fashion. No other fashion dolls on the market have the Bratz attention to detail– from the dolls’ premium hair and accessories, to the mix-and match elements that inspire imaginative play.
A highlight of the 2015 Bratz launch is the digital component, enabling young girls to create immersive experiences across multiple platforms. Through the C.I.Y Shoppe App, girls will be able to customise Bratz avatars, fashions and design spaces, while the Bratz YouTube Channel introduces the Bratz’ individual personalities through stop-motion animation.
The three core ranges, Hello My Name is Doll, $29.99 RRP, #SelfieSnaps Doll, RRP $34.99, and #Selfie Stick with Doll, RRP $49.99, will be available at toy stores nationwide.
Study Abroad Doll, RRP $49.95 consists of five dolls – Cloe to China, Jade to Russia, Raya to Mexico, Yasmin to Brazil, Sascha to the UK, and will be available through ToysRUs.
SnowKissed Doll, RRP $49.95, and Fierce Fitness Doll, RRP $34.95, will be available through Myer, while Metallic Madness Doll, RRP $39.95, will be sold through Big W and the Sleepover Range, RRP $39.95 will be available at Target. Myer has also confirmed the Create It Yourself Playset and Doll as a ‘Top Toy’ this Christmas at a RRP of $79.99.
The Bratz collection of dolls and playsets range in price from $24.99 to $79.99.