Retail Conference 2013 will educate delegate on every aspect of the retail industry, with leading industry experts to speak on a variety of topics including customer research and insights, technology advancement, social media and marketing strategy, and how to increase sales.

Hans Hulsbosch, executive creative director at Australia’s brand and design company HULSBOSCH, will reflect upon successful case studies with iconic brands including Woolworths, Caltex and Rebel. Hans will explain the importance of identifying business problems with a brand expert and how a business’ commercial objectives can be directly addressed using a mix of sound brand strategy and creative communications.

The session will leave delegates with several key learning’s, including a deeper understanding of why a brand is central to business success, the concept of precision marketing, as well as how to execute successful brand communications across every level of business.

Hans will discuss the benefits marketers gain from maintaining a long term monogamous brand/ designer relationship, as well as give delegates an insight into the requirements of brand designers, and their own learning curves.

The upcoming Retail Conference proudly sponsored by Epson is a significant learning platform for the retail industry. The exceptional line up of speakers from leading authorities on the retail industry worldwide means this Conference is a vital educational experience.

The Retail Conference 2013 co-organiser POPAI will also present the 2013 POPAI Summit and POPAI Workshop, also at the Sydney Convention & Exhibition Centre.

The 1-Day Summit on Wednesday 25th September will deliver local and international business insights and leading studies across Marketing at Retail and the elusive Paths to Purchase. The half-day workshop on the morning of Thursday 26th September invites attendees to actively participate in round-table dialogue, with each table being chaired by a Summit speaker from the previous days Summit.

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