BSR Australia has teamed up with Sony and the Hyatt Regency for this year’s Mothers Day promotion.

Customers can win five weekend getaways to the Gold Coast and double passes to the new movie Made of Honour, by purchasing any specified Betta Electrical product in April.

The main prize includes five weekend getaways for two people at the Hyatt Regency Sanctuary Cove including airfares from the nearest capital city to the Gold Coast and transfers to and from the Hyatt.

Purchases of specified Betta Electrical products during the promotion will be rewarded with a double pass to Made of Honour.

BSR Australia general manager Ian Brown said he hoped the exclusive, franchise-wide movie promotion, part of the group’s Mothers Day push, would help attract new customers and reward existing ones.

“We believe that in such a competitive retail environment it is important to reward our loyal customers. Promotions and giveaways such as the Made of Honour competition are an important part of what Betta Electrical has to offer.

“This exclusive promotion with Sony Pictures will allow us to give that something extra back to the customers who support us,” he said.

BSR Australia is launching a new product catalogue to support the promotion.