Beaumont Tiles is establishing a retail presence in Western Australia, with the opening of four new stores by end of the year to cater to the renovation and new build demand in the state.

With Beaumont Tiles research showing that one in six (16%) WA households intend to undertake a home tiling project in the next six to 12 months, Beaumonts has opened its first store in Joondalup, with stores in Mandurah, Midland and Myaree to follow in the coming months.

Beaumont Tiles CEO, Danny Casey said that while Beaumonts previously had a presence in WA through its Builders Selection Centre to serve large builders, the new retail stores provide the most extensive tile range, coupled with a comprehensive bathroomware range and hard flooring options.

“The entry of Beaumonts into WA will provide homeowners with a new experience when they are undertaking a new build or a renovation, given the breadth of products we offer and the expertise we provide to help them with their dream home,” Casey said.

“The experience will be unlike anything consumers have had up to now, with the offer of styling consultations and innovative technology, such as our BeVisual Visualiser and an exclusive What’s My Style quiz designed to help make the process easier.

“Since introducing our Builders Selection store for tradies in 2022, we have witnessed an increase in demand for Beaumont Tiles to open in the state from builders looking to take advantage of our unparalleled and extensive quality products and sector know-how.”

The new stores offer a larger footprint than the current showroom format and feature a new fit-out style designed to enhance the renovation experience for retail customers, the trade and renovators.

“At Beaumonts, we are always looking for ways to make things better for our customers and our new store at Joondalup plans to bring a more spacious and comfortable feel that we will eventually roll out across the country,” Casey added.

“It will offer an immersive experience with trending bathroom settings, product displays, a café, and a play table, allowing customers to create flat lays and different tile designs to style their homes. We aim to make the customer experience as seamless as possible, whether in our stores or online, with digital design tools like the What’s My Style quiz or Be Visual Live. 

“In addition to these tools and working with our objective of being a one stop shop, we also offer complete bathroom packages to provide homeowners with a more effortless way to get their renovation started. These include custom designed packages by interior experts such as Shaynna Blaze, and packages inspired by Block contestants’ designs, including Ronnie and Georgia.”