Franchisee recruitment has been tipped to be the biggest challenge faced by 97 per cent of franchisors in 2011, according to industry experts.

The recent PWC franchise sector indicator survey also advised that for franchisors to increase the pool of suitable franchisees they would need to provide a diverse and rewarding career for candidates of all ages, particularly through the engagement of Generation Y. However, over 62 per cent of franchisors have not adopted any specific initiatives to attract this demographic.

In response to this challenge, Bakers Delight has stepped up its recruitment the introduction of its Fresh Franchisee program.

The company has set itself a target to recruit 100 employees as part of this program that will enable young people within the network to conduct structured franchise training to work towards business ownership.

Chris Gurney, Bakers Delight general manager, said the initiative will be most ideal for young individuals.

 “The program will assist in injecting fresh energy and motivation into our network of 630 bakeries across Australia,” he said.

“We provide them with the knowledge, education and tools to fuel career growth while working in a bakery environment.”

In FY10/11 to date, Bakers Delight has successfully recruited 38 Fresh Franchisees.