Leading eyewear company, Bailey Nelson has made its mark in one of Melbourne’s best suburban shopping spots with a new store opening on Glenferrrie Road, Malvern, in the city’s southeast.

Founded in 2012, Bailey Nelson offers high-quality, designer frames and personalised eyecare. The new Malvern store is the company’s 51st in Australia and 93rd globally.

Bailey Nelson Malvern is managed by Thom Johnson and experienced optometrist Mike Bradley, offering eye tests at least five days a week. The store is equipped with an OPTOS machine, one of the most sophisticated imaging tools available that allows the optometrist to view the back of the eye at a resolution four times greater than a traditional retinal camera. An OPTOmap image arms the optometrist with more clinical information that facilitates the early detection, management, and effective treatment of eye disorders.

The Malvern store showcases the new Atelier Collection, which introduces 24 optical and sun frames into the Bailey Nelson family, made up of five shapes in 12 new colourways. Thecollection is functional and designed for everyday wear. All eyewear is hand-crafted, hand-polished, and considered.

“Customers to Bailey Nelson Malvern can have it all – value, style, quality, optometry care and great service. I am proud to bring Bailey Nelson’s quality frames, unique designs, and outstanding clinical care to this part of Melbourne,” store manager, Thom Johnson said.