The industry's 'best of the best' were honoured at 2012 POPAI Marketing at Retail Awards, announced on 25 September at the Sydney Hilton. The Efficiency Group, Advantage Line, icandy Creative and Sumo Visual Group took out the major awards, in an evening that celebrated excellence in a tough climate.
POPAI's general manager Karen Spear says Award entries in 2012 were the most diverse and innovative in the 12-year history of the Awards.
"It's a tough climate out there, and the industry is getting even more creative as a result," she said. "The breadth, scope and sheer ingenuity of the entries this year show that Australia remains a major player in the marketing at retail industry worldwide. It's very exciting."
Winners of the major awards included:
Marketing at Retail Award : The Efficiency Group "BRU Aisle & Wall Merchandising Unit".This Award was chosen from the best of the Gold Award winners from each category, re-judged for 'best of the best.'
Shopper Marketing Award: Sumo Visual Group "Target Denim Fit Stand"
Innovation Award: icandy Creative "Red Bull Formula 1 Pit Stop Petrol Station"
Design Award: Advantage Line "Revlon Nail Bar Spinner"
"This year we broadened the Awards in line with evolution of Shopper Marketing, including pre, in and post-store, and the growing role of technology. The scope of the Awards entries shows just how far the industry has come in the past 12 months alone. Huge congratulations to all the winners, and to the industry for continuing to respond and adapt in a rapidly-changing retail environment," Spear said.