Leading outdoor retailer, Anaconda has confirmed plans to open the largest and most interactive adventure store in the Southern Hemisphere.
Anaconda Adventure HQ, which will be located at Chullora in Sydney’s west, will measure almost 8,000 square metres – more than four times the size of an Anaconda store.
It will feature extended and exclusive product ranges including the introduction of boats, caravans and camper trailers and unique interactive and customer experiences such as a fishing simulator and a 40 feet aquarium, stocked with Barramundi and Australian Bass that will be used for fishing demonstrations.
Anaconda CEO, Chris Lude said Anaconda Adventure HQ will be unlike anything seen in Australia.
“We know how much Australians love outdoor activities and adventures, so we are proud to evolve the already popular Anaconda experience that tailors for everyone from first-timers to the most experienced outdoor enthusiasts,” Lude said.
“At Anaconda Adventure HQ, customers will be able to purchase and register their boat, caravan, camper trailer at the same time as they purchase outdoor clothing, tents, 4×4 accessories, fishing gear and water sport equipment. Everything adventure lovers need will be available under one roof for the first time in Australia.”
Anaconda Adventure HQ aims to make the outdoors more accessible and provide a place for experts to see the latest and greatest products.
“Anaconda is the one stop shop outdoor retailer, but we are taking this to the next level with Anaconda Adventure HQ. It will be the destination for absolutely everything you need for your outdoor adventure. The scale of Anaconda Adventure HQ is four times the size of anything Australia’s seen before, it is truly like no other outdoor retail store in the country,” Lude added.
The Sydney Anaconda Adventure HQ site is the first of the national rollout of the Anaconda Adventure HQ with the second and third location in Victoria and Queensland already in the works.