Fast growing kebab and wrap chain, Ali Baba recently opened seven new branded stores across New South Wales, Queensland, Victoria and Canberra including an Ali Baba-first Black Label concept store in Doncaster.
The Black Label Ali Baba store in Doncaster is a first for the brand, introducing the look and feel of their sit-down restaurant into a food court environment, providing customers with a unique dining experience.
Ali Baba has also revamped three former Uncle Tony’s Kebabs (UTK) outlets in Kawana Waters, Maroochydore and Mackay in Queensland, following its acquisition of UTK in November 2007.
Ali Baba chief executive officer Robert Marjan says the company is experiencing significant growth and believes it’s all about the food.
“Australians have loved and trusted Ali Baba kebabs for years because we are unique in the way we prepare and serve our food. Everything is made to order, the meat always freshly cut and we open-toast all our kebabs and wraps to ensure consistency in taste and quality is maintained,” said Marjan.
The kebab and wrap chain, with over 50 outlets nationally, also made its first foray into sporting sponsorships this year and launched AB Lebanese Restaurant (AB’s) in Sydney back in March, with a second one recently opening in Canberra. Plans for a third AB Lebanese Restaurant in Darlinghurst (Sydney) are also under way.