To coincide with Sustainable Seafood Day this Friday, Aldi Stores has launched the first private label certified sustainable seafood product in Australia.

Michael Kloeters, Aldi managing director, said that sustainable food was high on Aldi’s agenda.

“We are committed to offering our customers a range of sustainable food choices across all categories, starting with our seafood range,” he said.

The first product in Aldi’s certified sustainable seafood range – Ocean Rise Medium Red Salmon – is available from Thursday as a limited introductory offer in all stores while stocks last.

It will be followed by a range of another 10 Marine Stewardship Council (MSC) certified sustainable frozen and canned fish products in stores from July 2009 ranging from frozen fish fillets with skin on and skin off, canned pink salmon, canned red salmon, canned flavoured salmon fillets to canned herring fillets and canned hand caught tuna.

The MSC certification process follows stringent, ongoing, third party evaluations of a fishery’s sustainability and certified products will carry its distinctive blue tick eco-label to help consumers make more sustainable shopping choices.

MSC’s Asia Pacific commercial manager Patrick Caleo said that Aldi’s commitment to sustainable seafood was a boost for sustainable seafood in Australia.

“Now that we have private label sustainable seafood available to Australian consumers, many more people will become aware that there are certified sustainable options out there,” he said.

“It will also encourage more fisheries to seek MSC certification.”