The Australian Gift & Homewares Association (AGHA) has teamed up with international design consultant Nigel Carrier to help take the traditional trade show experience to a new level of sophistication and engagement.

Carrier will help fitout AGHA’s launch of Design Life. He has spent ten years with exhibition organisers, Clarion Events, and has consulted on the development of top end events in the UK including Top Drawer Spring, Pulse, Launchpad and HOME.

“Design Life is unlike anything else available to wholesalers and retailers in the Australian market. It is a dramatic and stylish exhibition which will inspire retailers to think differently about their stores and offer a raft of merchandising ideas,” Carrier said.

Design Life will offer selected exhibitors the means to experience a totally new and unique way to showcase and market their high end, quality products, in an environment that reflects the originality and inspiration behind their products.

AGHA members, keen to offer a point of difference to their retailers, have already booked more than 80 per cent of The Dome.

Flowers, candles, fresh food, and theatrical lighting will set the scene as an immersive event, not just another gift fair.

Against an imposing, dramatic and stylish black and white canvas, the custom stands will stand out and entice retailers to explore, whilst professionally styled, themed ‘trend’ areas, will offer tangible, practical ideas which can easily translate to retail stores, helping store owners to stay ahead of the curve and create a point of difference.

A sleek, contemporary Champagne bar in the centre of The Dome will provide a networking hub with champagne, freshly brewed coffee and high tea available. A dedicated Business Lounge will provide space for quiet, private meetings, to read Giftrap, charge a phone or take a break. Key buyers will also be invited to use the VIP Lounge.

Design Life will take place alongside the Home & Giving Fair at Sydney Showground, Sydney Olympic Park on from 23-26 February 2013. For more information visit