Simon Tebbutt will take on the newly created role of head of shopper and retail strategy in Australia and New Zealand in Aegis Media.

Tebbutt will work across Aegis Media’s Activations agencies Apollo, Impact and Synergy He brings a wealth of global experience having developed shopper marketing solutions and retail strategies for clients such as Sainsbury’s, Woolworths and Aldi as well GSK, Heinz, and Unilever.

Tebbuttt has also held senior roles at M&C Saatchi, BMF and Publicis Mojo in Australia as well as Ogilvy and retail specialist Storm in the UK.

David Fish, Managing Director of Aegis Media’s Activations division, said the appointment further cements the group’s leadership position in the Activations space.

“We are delighted to bring Simon on board at an exciting time for our Activations agencies. We have recently developed new strategic tools and are broadening the skill set of our offering to provide clients with a deeper level of insight and strategic support. Simon’s experience in the shopper and retail space adds considerable weight to our offer,” he said.