Accor Advantage Plus, one of Asia Pacific’s leading loyalty program with over 350,000 members across 17 countries, has a new name and a new, more generous spirit.

Relaunching as Accor Plus, the programme – with a rich history over 21 years – now enables its members to experience more at over 600 Accor properties across Asia Pacific.

Members have access to exclusive benefits including significant savings on accommodation, dining at over 800 restaurants, and a range of VIP member events and partner offers.

“The rebrand of Accor Plus is not just about a name change,” said Louise Daley, CEO of Accor Plus. “It is about giving travellers exclusive access to the best things about travel and dining, plus more. Accor Plus enables members to do more for less, with a focus on exclusive money-can’t-buy experiences and special treatment that means they will always travel like a VIP while enjoying significant savings.”

The brand’s relaunch with a contemporary look and feel, is showcased through a dynamic new website, which enhances the member journey and provides greater inspiration for every trip. The Accor Plus team is also committed to creating bespoke events for members including everything from masterclasses with celebrity chefs or winemakers to diving with dolphins or the chance to meet the cast of theatre shows. In addition, members can accrue reward points more quickly through an upgraded status in Le Club Accorhotels, which means they can enjoy free stays and savings faster than non-members.

“We have listened to our members and understand they expect more from the programme than ever before,” Daley said.

“It is no longer about simply providing a discount for our members but providing them with access to a world of benefits that make every trip more memorable and making them feel part of an exclusive world of privileges.”