ACCC seeks court order against Apple

The Australian Competition and Consumer Commission is seeking orders against Apple for allegedly misleading consumers about the ‘New iPad’.

According to ACCC, in Apple’s promotion, the new ‘iPad with WiFi + 4G’ is misleading because it represents to Australian consumers that the product "iPad with WiFi + 4G" can, with a SIM card, connect to a 4G mobile data network in Australia, when this is not the case. Therefore, this contravenes the Australian Consumer Law.

The ACCC is seeking urgent interlocutory relief to ensure consumers are made aware of the correct technical capabilities of this device.

Additionally the ACCC is seeking final orders including injunctions, pecuniary penalties, corrective advertising and refunds to consumers affected.

“Consumers who have purchased or are considering purchasing an ‘iPad with WiFi + 4G’ should ensure that they have a proper understanding of the mobile data networks which this iPad can directly access by a SIM card,” the ACCC said in a statement.