7-Eleven has launched a first of its kind app that enables customers to check and ‘lock in’ fuel prices across 434 of its stores.

The new 7-Eleven Fuel App is a global first for the convenience store chain and allows drivers to search their local 7-Eleven stores to find the lowest price on fuel.

Consumers can then ‘lock in’ that price and redeem petrol for that amount at any 7-Eleven store in the country within seven days.

The new concept allows drivers to redeem the best local deal on fuel purchases regardless of which 7-Eleven fuel store they fill up at, and is an exclusive product available to 7-Eleven customers.

The app is the first of its kind as it uses a customer’s current location and real time fuel price data to allow them to lock in their best local fuel price.

The app searches for the best local 7-Eleven fuel price using a unique algorithm and geo-location technology. Users then register for a 7-Eleven digital wallet and select the type and volume of fuel they would like to purchase.

Customers then ‘lock in’ an amount of fuel up to their 7-Eleven wallet balance. Motorists can then fill up at any 7-Eleven fuel outlet and complete the transaction in-store by scanning the barcode on the App.

Paul Wallace, digital marketing manager at 7-Eleven, said the new app was part of 7-Eleven’s ongoing efforts to provide new and exclusive products to customers.

“The 7-Eleven Fuel App is a world first innovation that forms a key part of our strategy to continue to be Australia’s number one convenience store. The launch of this App is about providing customers with digital products that are easy to use and allow them greater choice when purchasing fuel.”

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This story first appeared in Convenience and Impulse Retailer.