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Westfield to open MECCALAND experience to shoppers

Westfield and beauty giant MECCA are partnering to bring an exclusive beauty event and after party to the the masses next month.

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The move is part of Westfield’s ongoing bid to engage its shoppers with unique experiences.

Just last week Mecca hosted its exclusive beauty festival MECCALAND, showcasing scores of products and interactive pop-up experiences including makeup masterclasses.

Now the travelling roadshow will bring a similar experience to shoppers at Westfield in five Australian states and New Zealand.

The public event in June will replicate the experiences available at MECCALAND with an after party featuring a variety of different MECCALAND ‘world’ experiences, as well as Beauty Lab masterclasses and tutorials.

Customers in NSW, VIC, WA, SA and QLD will be given the chance to attend the event, as well as customers in Auckland New Zealand.

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Westfield pushes unique experiences

The news is part of Westfield’s ongoing bid to offers its customers unique and engaging experiences.

Head of Brand Experience Content & Programming Scentre Group, Bronwyn Cooper said Westfield’s partnership with MECCA is an example of the brand’s commitment to working with retailers to curate one-of-a-kind experiences for its customers.

“At Westfield, providing unique and memorable experiences for our customers is at the heart of everything we do, so partnering with MECCA to bring this experience to customers who may not have otherwise had the opportunity, is incredibly exciting to us.

“The #MECCALAND After Parties will be an extension of the main event and will be tailored to each individual centre and the interests and tastes of its community. We’re looking forward to seeing the fun unfold across Australia and New Zealand next month,” she said.

The after party will be hosted at ten centres throughout Australia from 1-2 and 8-9 June.

For more information visit the website here.

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