ORIAS 2017

The Beserk team celebrating their ORIAS 2017 win with Australia Post’s group executive innovation, Greg Sutherland (centre).

The best in Australian and New Zealand ecommerce were celebrated at the StarTrack Online Retail Industry Awards (ORIAS) recently.

Entering its eighth year, online retail’s night of nights recognised a range of categories including Online Retailer of the Year, which went to Mon Purse. The accessories retailer also won Best In-Store Initiative and Best International Conqueror.

This year saw the return of the ‘Hall of Fame’ award, an invitation-only honour for an outstanding retailer. The 2017 inductee was Dan Murphy’s, which was recognised for its contributions over the life of the awards.

Kate Morris, CEO and founder of Adore Beauty, took home the Industry Recognition award, the first woman to do so in ORIAS’ history.

Electronics retailer Kogan won the StarTrack ORIAS People’s Choice award, while alternative clothing retailer Beserk took out the People’s Choice award for Small Retailers.

ORIAS 2017

Kogan founder Ruslan Kogan accepting his award.

StarTrack CEO and Australia Post group chief operations officer, Bob Black, said more Australians were buying online than ever before, and that Australian retailers continued to offer world-class experiences.

“It’s fantastic to see Kogan and Beserk take out top honours. Kogan has continued to lead the industry by their enduring commitment to their customers, and the Australian public have recognised that by voting them the winner of the 2017 StarTrack People’s Choice award,” he said.

“It’s a true Australian success story, and a great time for Kogan, who have finished their first year as a listed business, exceeding all expectations and continuing to grow. And Beserk has continued to enhance their offering, which has seen them take out the small retailer award for the second straight year.”

StarTrack ORIAS 2017 winners:

Best Pureplay Online Retailer: Tinyme

Best New Online Retailer: FitMyCar

Best Small Independent Retailer: Hunting for George

Best Multichannel Retailer: Supercheap Auto

Best In-Store Initiative: Mon Purse

Best Pop-Up Experience: Grace Loves Lace

Best Online Retail Marketing: birdsnest

Best Site Optimisation & Design Initiative: Showpo

Mobile Commerce Site/Applications: Tinyme

Best Social Commerce Initiative: Showpo

Best Omnichannel Customer Service: Tinyme

Best International Conqueror: Mon Purse

Best Bootstrapped Growth Initiative: MyDeal.com.au

Online Retailer of the Year: Mon Purse

Hall of Fame: Dan Murphy’s

Industry Recognition: Kate Morris, Adore Beauty

People’s Choice – Small Retailers: Beserk

People’s Choice: Kogan.com


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