Leading New Zealand buy-now-pay-later (BNPL) platform, Laybuy, has launched in Australia with more than 1,200 Australian retailers on board.

Built by retailers for retailers, Laybuy was the first platform from ANZ to launch into the UK. Along with wider global expansion, Laybuy has now opened a Sydney office and partnered with an array of Australian merchants, including fashion retailers Ally Fashion and Glassons, footwear brand, Senso and fitness brand Muscle Nation.

Laybuy was co-founded in September 2016 by New Zealand retail veteran, Gary Rohloff with his son, Alex. The company has grown from a family business to a global payment solution. Rohloff has 20 years of C-level retail management experience, having previously held the position of CEO at Number One Shoes in Auckland, CEO of Warehouse Stationery and managing director of EziBuy.

“I am from a retailer background, so we built Laybuy specifically with retail needs in mind and with a team that boasts more than half a century of retail experience behind them. We have seamless integration, we take on all the risk, we reduce the cost, but most of all for Australian retailers is that we deliver over half a million New Zealand customers.”

Another aspect of the Laybuy platform is Laybuy Global, which provides retailers with international shipping with immediate access to Laybuy’s international customers without the need for a separate bank account or international website URL. This allows Australian merchants to access Laybuy customers in the UK, Europe and soon the USA.

“Not only do we absorb all credit, fraud and chargeback risk on any transaction, which totally safeguards our partners, our unique Laybuy Global feature means we handle all foreign exchange fees on a retailer’s behalf due to our multinational capabilities. In a nutshell, our service is a win-win for retailers and consumers,” he said.